Shoppers searching for women's clothes in downtown Westwood have one more option, and it's a familiar one if they also shop in neighboring Ridgewood.

Anais Boutique opened in the former location of News: What When Wear on Westwood Avenue Thursday. The store carries moderately-priced contemporary women's clothing, including some items imported from Europe, according to owner Aiden Tolouie.

The store originally opened in Ridgewood, but Tolouie decided to move because the high rent didn't pan out with enough customers, he previously told Patch.  

Tolouie said he thought Westwood could be a better fit for Anais because it is more "fashion-oriented" and has better parking.

"Westwood is more appealing as a town," Tolouie said. Anais also has locations in Westfield and Morristown.

The Couture Baby, touting high fashion for small humans, has replaced Anais on East Ridgewood Avenue.

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