While I know of the business, I have not had the occasion to try it. I will put it on my list of things to try.
It's location is not conducive to us since we come down Rock from Maple. No U-Turn into parking
For us a 2nd factor is we do not eat out that much.
Thanks for the heads up Patch.

My family and I have been to this restaurant a few times. There always seems to be a lot of confusion at the register when ordering (our experience has been with a teen girl). The food has been ok. The fries have been soggy each time we've been and I can't say it's the best burger around. I really want Rony to succeed but I'm not sure what the missing piece is. He should try to reach out to other restauranteurs and seek some advice.

Great burger and a nice guy. Parking can be problematic.

I hate to say this, but here's another business owner who doesn't "get it."

Support implies something on the emotional level. Rock Burger isn't the Mets or Yankees, where people are tied emotionally to the business. In Rony's case, it's serve good food at good value and the people will come. Now, maybe location is a factor. But, judging by a review of burger joints I saw in The Record and the one here by Margaret, above, it appears that Rock Burger really isn't as good as Rony thinks it is.

As an aside, I would rather patronize local businesses than going out of town because, if downtown shrivels up, our property values will go way down. But those businesses have to deliver too. For instance, the first place I go when looking for stuff from a hardware store is the one downtown. But I can't tell you how many times I've been there only to find out that something wasn't in stock or wasn't quite what I was looking for but it could be ordered and in the store by the end of the week. But that's not why I go shopping NOW--so I can come back again. Geno's a great guy and I wish him all the success. But, like apparently Rock Burger as well, he's not delivering as well as he thinks he is or could.

I've eaten here and the food is great. No clue what someone was saying about the fries, they are the best around. Rony was outstanding. The reasons I thought he would struggle:
1) The prices were too cheap. It's Glen Rock and it's expensive rent and taxes, as noted by the article.
2) And this is the biggest one -When we take our two kids out, we want something less chaotic, it's a small place, so on a Friday or Saturday night, I wouldn't want to take them there with all of the kids that go to the place, it's so small that it's just too much.

Also, there weren't any healthier options. If my kids want a burger or something, great, but I'd like to be able to have a grilled chicken with avocado and maybe a salad. If they did that AND delivered, we'd be ordering from this place a ton. Families with kids order in a TON. But, most parents don't want to be eating burgers and fried french fries.

Best of luck, love the place Rony.

In June of this year, after 19 years of being a franchised bus dealer, I got out while the getting was good. I retired. The economy and demographics have radically changed in the last 19 years and the good things I did 19 years ago were no longer working for me. Before anybody opens a business today, I think they need to do more prepatory work and get away from the "build it and they will come," mentality. Forget what was. Concentrate on what will be. If you need to invest $20,000 in a business that will only return $10,000, find some other way to earn a living. I see my friends in debt up to their eyeballs because they think that old times will return. They are kidding themselves. They are one step away from Chapter 7. How many businesses in Ridgewood and Glen Rock have failed in the last five years? Too many and I believe personal assets could have been preserved had the new business owners done their homework. Obviously, they didn't. And the businesses that follow them will meet the same fate. Specifically, 6 years ago my family would go out to eat three times a week. Now, if we go out to eat once every two weeks, that is a lot. You can't expect filet mignon if you can only afford Spam.

Spam is delicious. No sarcasm in that stamenent. Fried after being dipped in a beaten egg...yuuuuuum.

This type of business should have been researched more carefully.

Paying a $3,300 a month rental is a big nut in the first place. A business consultant's guidance would have been more helpful. Are there any in our area that could have helped?

there are plenty of local places in the area to get burgers (all claiming to have the best), plus McD's, etc. Just because Rony has some rock'n'roll stuff is just window dreassing. what has to sell is the right food at the right price. personally, I like to a have a beer with my burger. hence, I go to Mac Murphy's or The Office. I wish Rony all the best, but a $3k monthly nut equates to alot of sold food before a profit for himself.

Local Foodie's Unite! Let's keep this burger joint alive. I will be hitting this place up this week and writing a review so my followers can Read All About It!

Rock Burger has very good food, I agree that he should add some healthy options. I have not been impressed with burgers in Glen Rock and Ridgewood, so with some smart marketing and a few tweaks, I don't see why he can't improve things.

RdgwdGRock hit the nail on the head.

I enjoyed reading Mr. Freedenberg's comment.....very clear thinking and obviously was/ is a very good businessman.....Cheers.

Add to the McDonalds list every diner in the area which all serve good burgers and have parking.

I pick up John's Boy once a week and have never looked in Rock Burger and thought, wow I want to try that. It is small, loud and looks like good greasy burgers. I am rarely looking for wings without a beer and my wife isnt looking for a greasy burger for dinner.

The new Burger/Lobster Roll place in Ridgewood is the same model but much more adult with local chicken, fried clams, etc. I tried that (not great) but I tried it because it offered more.

My suggestion to Rock Burger is to look at a place like Shake Shack. One of the things that makes Shake Shack work is that it is healthier beef and peanut oil fries. That marketing strategy works. All of a sudden you have moms stopping in for a "healthier" burger or even picking up dinner because they believe they are giving their kids a better option. Now organic beef is expensive. So maybe you offer a more expensive grass fed option in addition to the regular menu.

I like to see local businesses succeed but it will never be by complaining. the only way to win is to make your product popular.

Ok so he now pays $3300 in rent + all the other utilities and BS. And you guys are also advising for the $300,000+ liquor license in Bergen County??? I think if you asked Rony about his BYOB policy he would be all for it (and it would save you/us $$$). There's a reason why a thriving place like Tani is BYOB.
If locals actually talked to the guy you would actually know that he uses top ingredients including his beef. Issue #1 is the crazy rent. Issue #2 for me is the normal size hamburger BUN. Just doesn't cut it for the meat. Breaks off easily. His sliders are VERY good (probably because he uses parker style buns). His fries are GREAT. Crispy and thin very much like MD. Issue #3 is the place is so small that there isn't great ventilation in the place.
Suggestion for Rony, #1 find cheaper rent. #2 GR needs some Teenage hangouts. Have some local kid bands perform, poetry night, comedy night, film night etc., that is hosted and meant for teenage kids. Nothing like that anywhere close to here...
#3 Have some healthy alternatives (some grilled chicken breasts) #4 have some alternatives that still use your main ingredients --chili, spaghetti & meatballs, Killer Nachos. #5 DELIVER/Advertise DELIVERY... I've never received a Rock burger menu. #6 With all the corporate office parks/doctor offices, etc in the area, go after that market.

And while I like a good pint at the GR Inn, Rony's ingredients are hands down better and taste like it. Who else in GR offers a better burger?

Provincial town expecting chi-chi places to dine. GR needs to get over itself...snooty and clueless.

Can always count on the comments section to try to kick a guy while he's down. Instead, why not meet Rony & his wife, try a burger & if you have comments/suggestions, TALK to him. Any good small business owner welcomes customer feedback. This isn't the place for a business lesson or bash session. All I know is that I have family friends who are foodies that visit every Thursday from 30 min away that get Rony's food every single week. They LOVE Rony's. I'm sure they could get burgers in their own town but they don't.

We could have a great, bustling, shopping downtown if people weren't so quick to complain & nitpick about everything, virtually anonymous in comments sections.

The only thing I can & will do is to keep buying local and promote our local shops- get amazing cupcakes from Pam at A la Cupcakes- where you can find me 5x a week, buying fruit for my son's class at Kilroy's, ordering burgers from Rony's on Thursday's, keys made at Glen Rock hardware, people watching at the Glen Rock Inn & buying trendy accessories at Hidden Treasure Box. My husband will continue to get daily hot chocolate from Gianella's, tailoring done by Lee at Glen Rock Alterations & enjoying a smoothie with our son at Smoothie King. Why not make it your mission to go into every business in town, check it out & meet the owners of these small, family run businesses. Maybe then, you might find that not-so-hidden gem you find you can't live without.

And I disagree that there is no emotional attachment to food & businesses. I didn't know Pam from A la Cupcakes from a hole in the wall. In fact, I wrote a mediocre blog blurb about her place after going in once. One day her husband was outside handing out samples when I ran by on my way somewhere else. He invited me to come in to re-taste their red velvet cake. I went in, got to talking to them, got a better understanding of what they do, tasted some stuff & was totally blown away. Now I'm probably their most vocal supporter and I would pretty much lay down on the tracks if they were to go out of business. I'd say I'm highly emotionally attached.

I'm fairly certain people can feel that way about burgers, their dry cleaner & their pizza place. When I call for Bob's order on Thursdays they know its for him, they make sure there's no salt on the fries because he can't have salt, without me even reminding them. They chit-chat with Rony & his wife when they pick up their food. You can't get that at MickeyD's.

I'm the kind of person that loves to go where everyone knows your name, your "usual" & acts interested in your life beyond what you're spending. The only places you can get that are mom & pop stores. The only ways mom & pop stores can survive are with support, constructive feedback, and a little emotional attachment.

Great post Fercho! So did any first-timers go to Rony's last night?

I went to Rony's again last night spurred by the patch article. Bacon cheddar burger with Rock sauce. It was VERY good. The fries were great but there were too many of them. I would have been happy with a quarter of what he gave me. They were not soggy and I would bet the lady with the soggy fries got them to go and kept the bag closed. Perfect way to ruin fries. I will return. And I am beginning to love ECB.

1. There can not be 2 bars on the same street in Glen Rock. That is why there is no other bar on Rock Road.
2. It is the little things. I just called the number listed on google and the FB page and elsewhere. It says it is a non-working #.
I wanted to order but no way to get in touch.

Geez not to get off the subject but no wonder the GR Inn's food has gone downhill along with everything else in that place, they have a monopoly! Who did they screw to get that ordinance passed? I will try Rock Burger again but Margaret was not wrong about service the times I went.

Rony should check out East Coast Burger in Ridgewood. They are a local version of Smashburger/Bucu and are doing killer business. Of course, as a Bolger business, they do not have the same rent concerns but the huge amount of traffic I see there nightly is saying something.

We ate there, burgers are good but ff you go...sweet potato fries. Mmmmmm.

Coming from a glen rock high schooler there is no place in town that I would rather not eat at. I've ordered the same thing two or three times and the price has always been different. It had nothing to do with the cost of goods it was within a 2 week span. The burgers just dont compare to the likes of five guys, smash burger shake shack, or anything else. I'd much rather drive over to paramus or hackensack, and spend around $10 for either five guys or smashburger. Better environment and a better burger. Also, I can make the same quality fries in my oven at home from a frozen pack.

One thing that keeps me from this place... NO CREDIT CARDS accepted...we are not a cash and carry society anymore. I have been in Rony's and seen people walk out...why because they don't take credit cards. Also a little advertising in the Gazette would be good...Maybe having some coupons printed in there for us townies. Also there are so many parents that take their kids out to lunch everyday and Subway, Jonn Boy's, Francesca's are all busy at lunch time. Time is important for moms who need to get their kid back to school within the 20 (or so) min window they have. You also have to be faster. I've waited over 1/2 an hour for 2 cheeseburgers once, nothing fancy just 2 Cheeseburgers and 1 order of fries.....
There was no one else in the store....just me to bring home, I had to sit there and watch sports or something....Personally I think if you accepted credit card(s) and made things go a little bit faster behind the grill get some help your business would flourish, Stand outside cut your sliders into fours and have the town people sample...If more people tasted his food i think they would order it, but not without a CC, anytime I order anything for takeout, I always use a CC it's just easier for me and think a lot of other people too. I hope you do well, I'd hate to see you close down, but take some these comments seriously, work ideas into your business plan, then I can see you being a staple here in GR for a loooong time.

What a joke people are now a days, right here is what is the matter with America great. Here is a hard working family guy that produces a good product at a great price again maybe not for everybody but should be able to accomplish his dreams and people rather go support corporate America, long live small business or Mom and Pop's that made America Great.

I live in Glen Rock and just tried to order delivery from Rony. I searched the web for their website and found that they only had a Facebook page. It did have a menu and said that they deliver for lunch and dinner. When I called to place my order (just for me) he said that I didn't meet the delivery minimum. There is nothing on his "website" about a minimum delivery amount. When I stated that there is no mention of the minimum on his Facebook menu he said that I needed to order at least $20 and then asked if I still wanted the order I said yes but I only wanted the food I previously told.him that I wanted to order and he said he wouldn't deliver unless I ordered $20 worth of food. I live literally three minutes from this place and if I didn't have sleeping kids I probably would have picked up the order. If he would have stated on his menu the delivery minimum I wouldn't have a problem but stating you deliver without stating you have a minimum is deceiving. Almost like a bait and switch. Sorry but I won't ever be a customer of your establishment Rony. Deception will get you nothing but a going out of business sign on your door. GOOD LUCK with that!

Wow he did not serve an 'A'Hole 'D'Bag, I'm going back!