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'Cake Boss' Buddy Valastro Opening a Bakery in Ridgewood

Hoboken's famous "Carlo's Bake Shop" is scheduled to open its second bakery in November — but this time, right here in Ridgewood.

will be setting up shop in Ridgewood's downtown, Carlo's City Hall Bake Shop confirmed to Patch.

According to Valastro, the Hoboken tourist attraction will be opening another bakery at 12 Wilsey Square in Ridgewood, known as "The Playhouse Theater" building. Buddy and his "Cake Boss" crew are eyeing a late November opening for the 3,300 square foot bakery.

"I'm from Little Ferry, NJ, so I'm familiar with the Ridgewood area," Valastro told Patch. "A lot of people in the Upper Bergen County area are intimidated by the line on Washington St. and after looking at a few spots we chose Ridgewood as our second Carlo's Bakery location."

 in the same location before closing in 2011.

Valastro, however, is among New Jersey's most recognizable personalities and should be able to inject real excitement to the downtown.

"It's a surreal experience," he said of opening another location, in Ridgewood. "I made my dad a promise to make this bakery a household name and I think he would be so proud right now."

A fourth-generation baker, Valastro has endeared himself to audiences as the master cake baker of Carlo's on the . The show follows around Valastro and the entertaining staff of the 100-plus year family-owned bakery as they conjure up incredible and intricate cakes for customers.

Don't be surprised if you see Buddy and the crew in Ridgewood. Filming for the sixth season of "Cake Boss" is expected to begin again in 2013.

"I, myself plan on being there occasionally as will Marissa Lopez, the winner of last season's Next Great Baker," Valastro said. "Additionally, my sisters and brothers-in-law will be coming in from time to time." 

During the holiday season, customers can drop by and order freshly-made cookies, cakes and pastries. The prices found at the Hoboken location – moderate for most items – will hold true in Ridgewood. Seating options will be available both indoors and outdoors.

There will also be a unique offering at the Ridgewood location – a "cake bar." Want a vanilla, chocolate or red velvet cake? Sure, your choice. You can add from a list of frostings, chocolates, fruits and nuts to complete your semi-customized cake.

"We expect to do very well in Ridgewood," Valastro said. "We have some really cool offerings at this new location, like a custom cake bar and a party room for kids to have birthday parties. We're excited about the opportunities." 

The location in Ridgewood will closely resemble the landmark bakery adjacent to Hoboken City Hall on Washington Street, though the lines are expected to be significantly shorter in the village.

Asked if Carlo's will be opening more locations in the near future, Valastro replied simply, "Only time will tell."

Have a question or news tip? Contact editor James Kleimann at James.Kleimann@patch.com, or find us on Facebook and Twitter. For news straight to your inbox every morning, sign up for our daily newsletter.


Ridgewooder September 13, 2012 at 04:09 AM
Not too often. Just like why the news on TV doesn't report on happy stories.
Ridgewooder September 13, 2012 at 04:09 AM
I mean am I wrong in what I wrote?
Michael September 13, 2012 at 10:53 AM
Craig, sfogliatelle around here are generally a different variety than a true 'lobster tail'. Carlo's in Hoboken makes both. Classic sfogliatelle are more dry and are the size of a large clam. The best lobster tails, IMHO, can be had from Rispolis in Ridgefield on Broad Ave. It's worth the trip. As for Carlo's, It used to be a great bakery and I used to go there with great regularity, even before they moved to Washington Ave. over 20 years ago. Since the show started, it has become more of a circus rather than a quality bakery. Long lines from tourist types are found constantly and the quality is not what it used to be. Sad to say, I don't go there because the quality and value are gone. I wish the Valastro family well.
thetentman September 13, 2012 at 11:21 AM
Good luck. I hope they do well.
TAC September 13, 2012 at 12:46 PM
Between the traffic caused by Whole Foods and the lack of parking over there, it should be a real treat to try to get into town now...
Big Brother September 13, 2012 at 01:23 PM
Wasn't the Opera House on Van Neste Square? (back in the day it was called South Oak Street). That's where the bus station is now. This bakery is not going in there.
Michael Sedon September 13, 2012 at 03:54 PM
I don't think these people will get a C.O. in under five years. "Eyeing a late November opening." Sure. Maybe late November 2017. Obviously they know nothing about Ridgewood zoning laws. Good luck anyway. My retirement party will probably coincide with the grand opening.
kathy lynam September 13, 2012 at 04:10 PM
I actualy think its pretty cool love cake boss . I think he will bring people and ythen yhey will stop at other peoples stores and nobody will have to close i think it will be good for ridgewood retailers !
James Kleimann September 13, 2012 at 04:17 PM
Snark aside, Michael Sedon, I'd guess they'd be going for a CCO (Continued Certificate of Occupancy) since it's a continuation of use from Mona Lisa. That should – in theory – expedite the process.
Michael Sedon September 13, 2012 at 04:24 PM
sorry James, all snarking aside though. I really can't see them opening in about two months. You know an inspector will find some kind of fault with electrical outlet covers, or god forbid they want to put up a sign. The opening will be in 2013 at least. But I do hope I'm wrong.
pm September 13, 2012 at 04:44 PM
How about putting a parking lot at the old ken smith site. access to both sides of town, train, and plenty of space.
dawn September 13, 2012 at 06:11 PM
FYI-a second Rispoli's will be opening in Emerson. (If it hasn't already).
RdgwdGRock September 13, 2012 at 06:22 PM
good idea. already plenty of parking there; all the town has to do is rip down the building and pave that area and all is good.
Ridgewooder September 13, 2012 at 06:41 PM
Could not agree more. A multi-level parking garage there would be ideal.
Ridgewood Mom 26 September 13, 2012 at 08:07 PM
I have never heard anyone say that Carlo's makes good cakes. I've heard that they're "beautiful," "awesome," "amazing looking," but that they don't taste all that great. Guess I'll have to see for myself! BTW, I also heard that Hoboken residents can bypass that tourist line, so maybe the same will go for us villagers!
JAFO September 13, 2012 at 09:27 PM
trust me... no tourists are coming to Ridgewood for this guy's pastires (unless of course you call people for HHK tourists). In 6 months, this will be just another Ridgewood bakery.
Friendly Advisor September 13, 2012 at 10:22 PM
Go to Carlo's for the cannolis, which are quite good, and to Heidi's for croissants, strudel, and everything else. The pastries at Carlo's don't come close, in terms of freshness and taste, to the scrumptious treats at Heidi's!
Ridgewooder September 14, 2012 at 03:31 AM
Again, I agree with JAFO.
Elaine Petrowski September 14, 2012 at 05:22 AM
I think the operable word here is "good" bakery. There is plenty of room in town for more than one bake shop but if the quality is not up to snuff , it will never survive. Baked goods these days all taste like they came from the same over -the- top- sweet vat, as opposed to anything flavorful. And in my experience the Ridgewood and surrounding audience demands top quality. We visited Mona Lisa once... which was enough. best of luck to them. If they produce quality, people will walk a few blocks... or maybe they will offer curbside pick up!
Ridgewood Mom September 14, 2012 at 12:23 PM
Yum!
jp1 September 14, 2012 at 12:39 PM
Heidi's pastries i personally thought were mediocre at best Sook and Bolea in Ho Ho Kus were much better.
Stephanie in GR September 15, 2012 at 02:48 PM
Finally, a real Italian bakery!! I have missed being able to get a quality cake with cassata filling, freshly filled cannoli, and authentic pastries. Ridgewood definitely could benefit from this. The products offered by Sook and the German bakery are very different: they don't offer Italian products. As for parking, learning to walk a block or two would also benefit everyone :)
Flo Gallo September 16, 2012 at 11:24 AM
Kinnelon needs a bakery...and there is plenty of parking...too bad!
fboy1932 September 16, 2012 at 08:36 PM
Grew up in Hoboken and lived on Adams St where it was started, then they moved onto Washington St. When the old man was living everything made was amazing. He sadly passed away and the family struggled and pulled through, they all deserve it, but! the cakes and pastries aren't the same as the original Buddy. If he did learn well the legacy would have remained. Also if it weren't for TV they would still be the local Italian pastry shop. It would have been nice for him to open a place here in Wayne, I think it would have opened a new chapter for Wayne to become like Ridgewood. I hate to leave Wayne because there is noting here. I wish I had the money to knock down the center and build a nice out door seating restaurants and more.
Kmarie September 17, 2012 at 04:19 AM
Carlos is overpriced and tasteless. Take it from me I lived in Hobokem for 9 years. They are not worth it. Take the drive and go get a real cannoli or cake or " lobster tail" somewhere else.
Patricia Loftus September 19, 2012 at 09:53 AM
My husband and I have been going to Hoboken for many years, and Carlo's Bakery was at best very ho-hum. Now the lines to get into that store are laughable. Does Ridgewood really need this circus? Town already looks like crap due to the cups, containers, plastic spoons and straws left strewn everywhere. Been living here for 30 years, and town NEVER looked as it does now. We moved into a quite village...getting more like the boardwalk every year : ( Nice place to visit, but some of us have to live here.
Quantanya Richardson September 30, 2012 at 05:03 PM
well, he'd be a real draw, not a drawer!
zendiva October 11, 2012 at 02:09 AM
Except for Sook, most of the local bakeries um... suck! There's nothing on the west side of the train tracks and the big empty metered/non-permit parking lot directly across the street by the train station or the Whole Foods parking lot seem like a big improvement on the parking situation on the other side of Broad Street. Personally, I'm psyched.
zendiva October 11, 2012 at 02:13 AM
Well Ridgewooder if your favorite of the half-dozen frozen dessert places is Red Mango then my friend, you have no taste! Just kidding. Competition is a good thing... isn't that what the mayor said about all the fro-yo places? But really, most of the bakeries in town are kind of mediocre or lack adequate seating not to mention there's nothing like it on the west side of the tracks.
Joann Dez February 09, 2013 at 01:37 AM
Buddy, come to Hillsborough, NJ where there is NO bakery...none...only what you find in Shop-Rite. We desperately need something & yours would be amazing! There are various vacant locations in town right on busy Route 206 with plenty of parking for you to expolore. Plus, you'd be right near Princeton!

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