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Cooked: HomeMade Pizza in Ridgewood Closes

Store on E. Ridgewood Ave. featured a business model that required customers to cook pre-made pizzas at home.

It seems with all the pizza options in Ridgewood, residents weren't keen on having to cook their pies at home.

With an empty store featuring little more than a ladder and a discarded whiteboard menu, is done in Ridgewood.

The small midwest-based chain opened in winter of 2011 at 134 E. Ridgewood Ave., selling ready-to-bake artisan pizzas customers had to bake at home, along with salads and select baked goods.

The chain also closed its Westfield, NJ location. HomeMade Pizza representatives did not immediately return requests for comment.

Harlan Consider May 31, 2012 at 12:42 PM
What an extraordinarily bad business model. I feel bad for any business that goes under but I find it a stretch to feel bad for one that was so badly conceived.
Rock May 31, 2012 at 01:03 PM
I was going to open up a place where you buy hamburgers and then cook them at home. But then I realized.....thats what Shop-Rite does.
News Man May 31, 2012 at 01:10 PM
I remember those great hamburgers from "White Castle"..sit down and take out service was always a great experience.
Chris Cortazzo May 31, 2012 at 02:00 PM
I agree that the concept was flawed, they would have done better by selling fresh uncooked pizzas from the grocery store where you wouldn't have the overhead of a retail location (though presumably their other locations are profitable?). However, what kind of establishment can succeed in that location? It's quite small, and undoubtedly expensive to rent. There isn't much in the way of retail or dining that the CBD lacks or could support. Though I think a biergarten or microbrew would be a nice addition someplace in town.
Rock May 31, 2012 at 02:09 PM
Or, I thought of an idea where you go to a place and buy beer, then bring it home and drink it. Oh wait, thats a liquor store.
Harlan Consider May 31, 2012 at 02:34 PM
How about a hair salon where you go in and they give you clippers, scissors, shampoo, conditioner, etc., and you go home and do your own hair? Or what about a restaurant where customers bring in cooked food and the staff eat it for you?
Michael Sedon May 31, 2012 at 03:17 PM
I guess Kramer's idea from Seinfeld doesn't work in reality. The lesson here is not to craft a business model based on a television show no matter how successful it was.
Craig Hueneke May 31, 2012 at 04:08 PM
They were put out of business with one word: "DiGiorno"
Craig Hueneke May 31, 2012 at 04:10 PM
So Mike you think I should scrap the Coffee Table book on coffee tables that's actually a coffee table idea? :P
Michael Sedon May 31, 2012 at 04:23 PM
Craig, that's why I never opened that bakery in Ridgewood that just served muffin tops. I would have generated too many stumps, and I don't think the recycling center would take them.
Harlan Consider May 31, 2012 at 04:48 PM
The next thing we'll see is a gas station where you have to pump your own gas.
Craig Hueneke May 31, 2012 at 04:56 PM
H.C. you're on to something there!! After all that's what the Government does? LOL.
Craig Hueneke May 31, 2012 at 04:58 PM
Harlan... BITE YOUR TONGUE!! That's our last defense in justifying our high property taxes in NJ! We lose that, us New Jerseyians are up Schitt's Creek!
Lisa Ertle May 31, 2012 at 05:01 PM
I hear a new place called "Leftovers" will be moving into that spot...
Craig Hueneke May 31, 2012 at 05:04 PM
Lisa... Now THAT is Funny!!! That just may have wings if you think about it. It's not really left overs if your having it for the first time... As the saying goes.. One man's left overs is another man's dinner! GET THE BUSINESS PLAN IN PLACE!
Paul May 31, 2012 at 05:23 PM
How about having the Pancake House expand and take over that whole corner lot? Many times people wait to get seated at that great location, who had a great idea! Eating food at a resturant, and bringing home a large doggie bag. Smart very smart.
Lisa Ertle May 31, 2012 at 06:33 PM
They could then make the chairs bigger at the Pancake House...
JAFO May 31, 2012 at 06:57 PM
how about a cheese shop?
Rose Boniello May 31, 2012 at 07:30 PM
This is one of the funniest comment trends I've heard!
Rock May 31, 2012 at 07:46 PM
Although, this business model does have some positives -- for example, very low expenses because there is no oven, no chairs, no silverware, no plates, no napkins. But of course......no customers. The story mentions there was a ladder in the store. What was that for? Were they branching out into ladder rentals? "Buy Pizza Stuff Here, Make it at Home & Ladder Rental Company" But the same flawed business model thinking, see? There's just the one ladder. Customer: Hello Storeowner: Would you like to make a pizza and leave, or rent a ladder? Customer: I'd like to rent a ladder please Storeowner: Let me check.......sorry, our ladder is currently rented. Should be back Thursday.
Ron Verdicchio May 31, 2012 at 07:58 PM
As for the crowd at the Pancake House: they are all from central casting. There's no one eating inside and the take out boxes are empty. People pay for that. Ingenious!
Rock May 31, 2012 at 08:02 PM
Then they all head over to Olive Garden, yelling "Mangia!" and calling each other Tony and Pauly. Cause, you know, when you're there, you're like family.
Craig Hueneke May 31, 2012 at 09:01 PM
I got it!!! A Sushi place that serves frozen yogurt with a Bank in it and name it "Commercial Space for Rent". Then you wouldn't have to actually walk around town because it would all be right there in one spot!
Harlan Consider May 31, 2012 at 10:59 PM
They seem plenty big enough for me, but then again, I am an immigrant and don't have the classic American backside.
Matt May 31, 2012 at 11:59 PM
I thought the pizza there was a couple notches above the crap you buy in a grocery store. I guess pizza is more of a convenience food though.
Melvin Freedenberg June 01, 2012 at 12:08 AM
I never knew it was part of a chain. Now, I don't feel so bad. There are many restaurants in the village that have put their heart and soul into trying to make a buck in this lousy economy. I still miss Joel's. When people's lives come crashing down because of bad luck or bad timing, there isn't much one can do. I feel better that a local citizen didn't put his last dollar into that pizza venture. Most people are bleeding cash and I know how it feels. Go easy on them. They are people with feelings, too.
Craig Hueneke June 01, 2012 at 12:11 AM
True.. But it's easier to get parking at Kings or "Slop&Shop" than on Ridgewood Ave
paul smith June 01, 2012 at 01:10 AM
Well, as the midwest is the authority on pizzas, I cant understand why it failed? I do fail bad for the people involved in this franchise but the idea is kind of out of the norm for this area- you want artsan pizza, pizza fusion is around the block, and they cook it.
Dot June 01, 2012 at 02:42 AM
We miss Joels also!! It's sad that everyone misses Chef Joel's Malibu Kitchen. We particular miss his special recipes. As for pizza.....we try next to Kings in Ridgewood La Bella Pizza. They make a great pie, and every Monday and Wednesday pizza for $10! Guess what??? The pizza is cooked, has an amazing crust, sauce, and other great seasonings. You can add your own toppings if you like. They also have other great prepared and amazing sandwiches. Go say hello to Kenny, he is a freindly guy! We support La Bella Pizza. We wish the best for Ridgewood. We try and support the local businesses!!!! We still have a lot to offer in Ridgewood!!!
Nancy Garretson June 08, 2012 at 11:26 PM
I loved the pizza. I.m sad it's gone. Really enjoyed going home and having hot pizza for a change.

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