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Glen Rock 'Cash Mob' Helps Struggling Store

Glen Rock Hardware will see a friendly mob with $20 bills in hand on Saturday, June 16 at 10 a.m.

When someone from another town drives through Glen Rock, they may notice the preponderance of the chains stores – Starbucks, Dunkin Donuts, and a significant number of banks dot the landscape. But the residents of Glen Rock know it has treasures on Rock Road, and not just the town’s namesake.

Glen Rock’s number of mom-and-pop stores are something that makes Glen Rock unique, so when Glen Rock Facebook page member Jane Lambert posted about the having difficulties, the town responded with concern.

Andrew Ritterman, a local parent who grew up in Glen Rock himself, responded on the page, saying that the owner of Glen Rock Hardware, Geno, was a sincere man, and recalled the squeaking floorboards and friendliness of the shop from his childhood, when he’d go there with his father on the weekends after moving to Glen Rock.

After doing some internet research, Ritterman came upon an idea – a cash mob – based on the idea of ‘flash mobs’, where a large group of people shows up at the same time and spends a small amount of money; in this case, around twenty dollars on Saturday, June 16 at 10 a.m.

The Glen Rock Facebook page has sparked many similar discussions, and has encouraged a community bond amongst Glen Rockers, and the thread concerning the hardware store, with over 50 comments, shows the willingness of the community to come together to help out this local shop, and one another.

Glen Rock Hardware is a retail staple in the borough, a fixture on Rock Road for about 100 years.

In 1927, it opened as an ice cream parlor with a hardware shop in the back. As new ownership emerged, the store changed from an ice cream shop, to a “5&10”, to what it is today; a hardware store that sells everything from coin tricks and candy, to mixed paint and power tools.

The current owner, Geno Paolucci, bought the store in 2003 when he moved to Glen Rock from Manhattan. He says there were some tough years to start, and some better times when the economy was booming.

Still, in the rough economic times facing the nation, the hardware store has loyal customers.

“The people are so great, they keep coming back,” Paolucci said Monday with a smile.

He recalls a time when there was a storm coming, and he’d found a source for batteries in PA and bought them so that Glen Rock wouldn’t be without them.

“I was the only store in the county with batteries,” Paolucci said. The reciprocal sense of community is clearly a big part of Glen Rock hardware.

The cash mob idea Ritterman put forward is an exciting way for Glen Rock to help out the local stores.

“It’s not Jane, not Andy, but Glen Rock,” Ritterman said. “I’m just hoping it inspires people.”

Have a question or news tip? Contact editor James Kleimann at James.Kleimann@patch.com, or find us on Facebook and Twitter. For news straight to your inbox every morning, sign up for our daily newsletter.

RdgwdGRock June 13, 2012 at 10:24 AM
the staff is always friendly and helpful; they they don't have what you are looking they will get it quickly
JAFO June 13, 2012 at 11:00 AM
Great store. I try and buy all my hardware needs there.
jp1 June 13, 2012 at 11:52 AM
I remember when Ridgewood had a hardware store now when i need something i do go to Glen Rock.
Harlan Consider June 13, 2012 at 12:18 PM
Two pluses at this store. They sell Benjamin Moore paint (neither Home Depot or Lowes do), and they open on Sunday.
Lance Patania June 13, 2012 at 12:51 PM
Best of luck Geno, I will be there on Saturday .. Lance Patania/Prominent Tickets
Shades of Soho June 13, 2012 at 01:11 PM
Being a Glen Rock resident as well as owning a store in town myself, having Glen Rock Hardware here is one of the best convenient perks for me personally. Geno has to be the nicest, friendliest person around!!!
Ned Kane June 13, 2012 at 01:32 PM
Great place to buy a Fathers Day gift
Rickie10 June 13, 2012 at 01:38 PM
Once when I jammed the drawer of the cash register in a nearby store where I was employed, Gino came to my rescue. He's a great guy!
Jane Lambert June 13, 2012 at 02:27 PM
It not only takes a village to raise a child, (as per Mrs. Clinton), it takes a village to preserve what is special to us.... Good luck Gino...
Jack Donohue June 13, 2012 at 02:49 PM
Can't make it Saturday, to help out Gino... tied up all day with the Fair Lawn Fire Dept. 100th Anniversary celebration... but know I"ll be in again and again. As a local Painter/Handyman I always go to Glen Rock Hardware first for those material and supply needs that come up on a daily basis. For advise and friendly service, you can't beat Gino, George, and all the other employees at Glen Rock Hardware.
Pat Amoresano June 13, 2012 at 03:28 PM
You're right Ned. It is a good place for a Father's day gift. In fact, I think Mickey's going to buy you some duct tape there so you can fix that six iron shaft you snapped on the 18th hole the other day.
Tony Damiano June 13, 2012 at 03:31 PM
I am a Ridgewood resident, owner of the Ridgewood based gift shop, Mango Jam, and president of The Ridgewood Guild. One thing Ridgewood does not have is a hardware store. I patronize the Glen Rock hardware store all the time. Geno offers the same friendly customer service that I offer in my store. I would much rather get to know a local shop owner and benefit by the one on one customer service that is offered than shop the highway or malls. This is one thing we locals have over the mass merchants. Just try to get to know the owner of a Home Depot. The manager is never even around. Main St, shopping is what made this country what it is today. Support local businesses! Support your downtown and make it thrive! Thanks Geno for operating a great local business. Tony Damiano
Andrew Ritterman June 13, 2012 at 04:19 PM
My daughter, Brianna, designed a Cash Mob Flyer for The Glen Rock Hardware Store. If anyone wants me to email it to them just send a note to andrewritterman@gmail.com I dropped off a bunch of them at Kilroys & they will be handing them out to everyone there. Let's spread the word for Gino!
Pat Short June 13, 2012 at 11:19 PM
What a wonderful idea!! When I first moved back to Glen Rock I LIVED at the hardware store. They were always very helpful!!! Plus, Harlan Consider, your right - I always went there for Benjamin Moore paint and usually on Sunday!!
Byron Gardiner June 13, 2012 at 11:51 PM
I was Geno's store manager in the good days ... I wish him the best and he knows it.
MG June 14, 2012 at 12:26 AM
Geno has been really good to my 12 yo son who goes in there all the time to ask questions. We alway go there first for thing we need. We'll be there Saturday. Good Luck Glen Rock Hardware and Geno!!
Vera Kennedy June 14, 2012 at 01:07 AM
Geno is a great guy. He donated a whole jar of hooks for Central School's spring auction. We will be there on Saturday.
David Rutler June 14, 2012 at 10:15 AM
From one 100 year old company to another "Good Luck". The state sould be bending over backwards to help mom and pop busineses like yours. We hire people
James Kleimann June 15, 2012 at 12:14 AM
Good to see all the supportive comments. Hopefully people will show even more support on Saturday.
Big Brother June 15, 2012 at 12:59 PM
It wasn't long ago that Rock Road had 2 hardware stores.
John Hahn June 15, 2012 at 02:40 PM
At one time it had 3. The Glen Corners Hardware store moved to Main st.
Rock Fish June 15, 2012 at 04:21 PM
Gino is a great person and has always supported our community with donations and his time. What would Glen Rock be like with NO Perry’s Florist, Kilroys, John’s Boy, Glen Rock Hardware, Glen Rock Savings Bank, Francesca's,Glen Rock Inn? Please look around town and notice what business giveback to the local community (youth sports, field project, school fundraisers, the flowers in town, scouts, etc.) and do your best to support these business’s. A healthy business district is good for all of us.
John Hahn June 15, 2012 at 05:10 PM
I have lived in a Glen Rock when there were Perry's & Romary's. Francesca's used to be ROCK hardware where Meyer would open on Sunday to mix paint. GR Savings bank HQ is now in Hawthorne. Plus they had embezzlers didn't they? Love Umberto & John's Boy. The Inn is the Inn. We could use fewer Insurance store fronts but that is my personal choice. Can't wait for CASH MOB!
Jason D. June 15, 2012 at 08:03 PM
Awesome. As a new business owner in Glen Rock, we wish you the best of luck! We hope to be here just as long.
Susan Tanner McLaughlin June 17, 2012 at 08:06 AM
What a sweet idea!! I grew up in Glen Rock in the 50's and 60's, and whenever we couldn't find Dad around the house, we knew he'd made a quick trip to the hardware store. Glen Rock is a great place!

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