Business & Tech

'Shop the Rock' and Skip Black Friday

Program aims to aid local merchants

Everyone knows the day after Thanksgiving as the holiday shopping quagmire, Black Friday. Stampedes, tiffs over toys — it's a day no one should go to the mall, but everyone does.

This year the Glen Rock Environmental Commission is giving shoppers a better option that substitutes toy store terror for conscious consuming.

Shoppers who patronize locally owned businesses beginning on November 26 can cash in on two great offers that will save them cash and help them carry what they buy.

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“This promotion has two goals: to strengthen the local economy and reduce our community's carbon footprint,” GREC Commissioner Cindy Mehallow said. “Shopping local eliminates trips to the mall and big-box retailers, which in turn reduces traffic congestion and vehicle emissions. Bringing your own bag reduces the fossil fuels and other resources used to create, transport and recycle single-use paper and plastics bags.”

The first 2,000 shoppers to make qualifying purchases at participating small businesses will get an attractive, durable “Shop the Rock” tote bag at no cost.

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In addition, shoppers who use their American Express card to make a purchase of at least $25 at a participating Glen Rock small business can receive a $25 credit on their next statement. Card members must pre-register their card at https://sync.americanexpress.com/sbs2011.

More than 25 Glen Rock businesses participating in this promotion are listed on the American Express website.  

Local businesses participating in the 'Shop the Rock' program include: 


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