Red Mango in Ridgewood Goes Out of Business

After a year and a half on East Ridgewood Avenue, Red Mango frozen yogurt closed its doors Sunday night.

"We tried to make a go of it, but we just did not have the sales to support our fixed costs and debt structure," the franchisees wrote in an announcement on the store's Facebook page Sunday, also thanking their customers.

Elliot Bloom, who operates a Red Mango franchise in Montclair, opened the Ridgewood location in June 2012 after delays on the village's zoning board.

Competition had been stiff, and while fro-yo shops have come and gone around the central business district, new ones continue to arrive. Planet Swirl opened on Franklin Avenue in September, and national chain Orange Leaf Frozen Yogurt is reportedly planning to open a Ridgewood location next year.

In addition Bloom's Montclair franchise, according to food blog Boozyburbs.com the chain also has Bergen County locations in Wyckoff, Tenafly, Edgewater and Palisades Park.
jp1 December 16, 2013 at 10:05 AM
One can only eat so much yogurt.
DD December 16, 2013 at 10:44 AM
I have to wonder if the people opening these places are doing any market research at all, or have any sort of realistic business plan in place. It's pretty clear that ridgewood can/will support only so many frozen yogurt places.
exfed December 16, 2013 at 12:17 PM
DD, that is the point. The towns are in panic mode because there are so many empty storefronts. When you look at the types of business that were there and failed, you see the usual litany of errors that lead to failure. I mean things like people "following their passions," people leaving one business as an employee and opening up a similar business as an owner, opening up businesses for which there is clearly no need, etc.
Joe the average American guy. December 16, 2013 at 12:59 PM
hmm 2 years ago no yogurt stores and 3 ice cream shops plus selling a little yogurt 2 years later 3 yogurt shops and now 3 ice cream shops w more yogurt… a…. plus an italian pizza shop selling gelato hello Mcfly plus crazy rent plus a cold fall and winter coming. i say we lose the others quickly
Brian December 16, 2013 at 01:21 PM
This doesnt apply to Red Mango, but how about these business owners just opening the stores when I am home? When you close your business at 5 or 6pm, you are saying you do not want me to shop there. I leave on the 6:30 bus and I am back around 7 at night. // I sometimes have to run to a store but that is usually closer to 9pm. I would happily go to town but nothing is open. // It is hard for me to be a customer when our schedules overlap for 6 hours a week (11-5 on Saturday).
DD December 16, 2013 at 02:57 PM
People don't usually shop btwn 7pm-9pm. If there was a valid business reason to stay open during those hours (that is, if they could make those hours profitable), I'm sure store owners would. These owners are often working themselves, or have 1 shift of workers. Hiring several shifts worth of people to cover 7am (assuming some people want to shop before work?)-9pm is very likely impractical. It's just another reason that down town business districts are dying. They simply can't/don't meet the needs of the customers. Times have changed.
Brian December 16, 2013 at 03:44 PM
Really? Because my wife and I exclusively shop between the hours of 7-10pm except for food shopping which is 8am on Sunday and at the Ramsey farmer's market at 9am. // Staying open late is the same if they open from 1pm-9pm as 9-5. Just less convenient for the owner. // The Central Business Districts are dying in part because they have the mindset of 1 income households but that is just not reality for many families. It pains me because I would prefer to support local businesses but since they are uninterested in my business I simply take it to Route 17 or Amazon.
DD December 16, 2013 at 04:07 PM
An analysis on just you and your wife's habits isn't very complete. Not opening until 1pm is just as inconvenient to others as closing at 7 is to you .
Brian December 16, 2013 at 04:18 PM
You are right, it is not scientific. My only evidence is the fact that none of the stores seem to be able to stay in business. Maybe they should think about trying something different. // It's their business they should do as they see fit but they should stop whining about rent, sewer bills and malls since there is a pretty simple solution to increasing revenue.
DD December 16, 2013 at 04:27 PM
You conclude that there is "a pretty simple solution to increasing revenue." Presumably this solution is by not opening until 1pm. I think your conclusion is based on some bias. Perhaps, just perhaps, some, maybe all, of the business owners have actually considered some ideas and know as much or maybe more about what is best for their business than you? Pointing out that they fail doesn't prove that your solution is simple and effective. Do you also think that food stores should just be open on Sunday, since that's when you do your food shopping?
Brian December 16, 2013 at 04:41 PM
No. I dont think these businesses do any studies. I think they open when its convenient for them. //For instance, it is beyond dumb for Rite Aid to close any hours that Starbucks is open. You have steady foot traffic next door but they don't open until like 9 on weekends. Likewise, I think the fact the toy store is able to open on Sunday but doesn't open for the brunch crowd on Sunday am shows they are not really business people. Same goes for the cigar shop which never seems to be open. Not to mention that little gift shop on Broad next to Pearl which I still have never been at when it is open. I walk by lots of evenings but its never open so I have never been. // Look, this is the same lesson you learn in school, being there is 2/3rds of the battle. Just show up and good things happen in life and in business. // Even if you lose money by paying staff for some of the hours, by being open, you create customers because people form the habit of coming to your store. For local businesses, getting customers to form habits is critical. // The liquor store/cheese place is a perfect example. They are open at like 10am. They aren't busy then but it is great to know they will be open if I am out shopping for a party or something. They won me over from Bottle King because they are convenient for my needs.
DD December 16, 2013 at 05:05 PM
I tend to agree with a bit of what you're saying regarding good will, especially if that includes at least being open during "normal" business hours. But I don't think there's a "pretty simple solution," nor do I think I'm smarter and more enlightened than just about every business owner who has ever gone out of business in a downtown shopping district. We both have said that they are not meeting the needs of their potential customers. That's the crux. The many reasons for that are varied and complex.
thetentman December 16, 2013 at 05:42 PM
I think there are town ordinance's that prohibit late openings. And having a quiet town at night is not so bad especially if you live in an apartment over a retail store. It also frees up parking for diners in the many restaurants in town.
George Murphy December 27, 2013 at 02:35 AM
Yogurt shops seem to all have this 'slow business/no business' problem. I am not sure just why, but the ice cream stores are obviously a bit busier in my sightings. I live at the shore, but it seems to be the same here, too. Keep in mind that our small businesses are constantly bombarded with high commercial rental rates, high taxes and stiff ordinances. Is it any wonder why they cannot function?


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