A Ridgewood entrepreneur’s month-long campaign to fund “the app you wish you had after Hurricane Sandy” was successful – and then some.
Denise Spell set a goal in early December of $15,000 through the grassroots funding platform kickstarter.com to get her mobile app CurrantNow off the ground.
When the Christmas deadline for the campaign arrived, 222 backers had pledged anywhere from $5-1,000 for a total $16,912 for the app, which she developed with her engineering background and a small volunteer team.
As she previously explained to Patch, the app is designed to be a source of updates on everything from gas to groceries in the aftermath of a disaster, using crowd-sourced information to keep people in the loop after the lights go off.
The project has been inspired by her own experience during Hurricane Sandy, when she was the only one among her friends and neighbors with electricity during the weeks of recovery and confusion.