The mood is easy-going, with reggae playing and earthy colors splashed on the walls of the Chestnut Street store. But the owners are serious when it comes to nutrition.
Super Juice Nation, a new juice bar in Ridgewood, opened this weekend, offering a liquid menu of mostly organic fruits and vegetables promising to “quench your health.”
“Our goal is to create a place where you can come relax, unwind, charge up and leave here ready for the rest of your day,” said Jeff Wozniak, who opened the store with his wife, Paula and sister, Amy, a nutritionist.
The recipes, all blended on site, come from four years of experimenting at home, a passion Wozniak delved into after losing both his parents within a year to cancer and questioning the impact of processed foods on his family’s health.
“It makes you look around and ask, ‘What’s different?’” said Wozniak, of North Haledon.
Super Juice offers smoothies, homemade bottled juices and made-to-order cold pressed juices that extract the most nutritional bang for their buck, Wozniak said. Familiar vegetables are boosted by exotic “super foods” high in nutritional value, non-dairy proteins and natural sweeteners that make the juice taste a little less “healthy” than it is.
Because of the quality of the ingredients, the prices can be high, with some servings going as high as $9 and change. But Wozniak says once customers get used to getting their nutrition in high-calorie, high-nutrition liquid form, the beverages can replace a meal.
“It’s a process, it doesn’t happen overnight,” he said. “Once you get this knowledge you can’t ignore it.”
Solid food – maybe quinoa or avocado salads – will hit the menu later, he said.
Wozniak said he chose the location in Ridgewood, nearby gyms, yoga studios and other health-centric eateries, in hopes they’ll tap into a health conscious demographic in the village.
“We think this is a great place to launch the concept,” he said. “If it doesn’t work in Ridgewood, it wasn’t meant to be.”