‘Super’ Juice Bar Opens in Ridgewood

Super Juice Nation on Chestnut Street promises to 'quench your health.'

Jeff Wozniak, right opened Super Juice Nation this weekend.
Jeff Wozniak, right opened Super Juice Nation this weekend.

The mood is easy-going, with reggae playing and earthy colors splashed on the walls of the Chestnut Street store. But the owners are serious when it comes to nutrition.

Super Juice Nation, a new juice bar in Ridgewood, opened this weekend, offering a liquid menu of mostly organic fruits and vegetables promising to “quench your health.”

“Our goal is to create a place where you can come relax, unwind, charge up and leave here ready for the rest of your day,” said Jeff Wozniak, who opened the store with his wife, Paula and sister, Amy, a nutritionist.

The recipes, all blended on site, come from four years of experimenting at home, a passion Wozniak delved into after losing both his parents within a year to cancer and questioning the impact of processed foods on his family’s health.

“It makes you look around and ask, ‘What’s different?’” said Wozniak, of North Haledon.

Super Juice offers smoothies, homemade bottled juices and made-to-order cold pressed juices that extract the most nutritional bang for their buck, Wozniak said. Familiar vegetables are boosted by exotic “super foods” high in nutritional value, non-dairy proteins and natural sweeteners that make the juice taste a little less “healthy” than it is.

Because of the quality of the ingredients, the prices can be high, with some servings going as high as $9 and change. But Wozniak says once customers get used to getting their nutrition in high-calorie, high-nutrition liquid form, the beverages can replace a meal.

“It’s a process, it doesn’t happen overnight,” he said. “Once you get this knowledge you can’t ignore it.”

Solid food – maybe quinoa or avocado salads – will hit the menu later, he said.

Wozniak said he chose the location in Ridgewood, nearby gyms, yoga studios and other health-centric eateries, in hopes they’ll tap into a health conscious demographic in the village.

“We think this is a great place to launch the concept,” he said. “If it doesn’t work in Ridgewood, it wasn’t meant to be.”  

RdgwdGRock January 28, 2014 at 11:20 AM
will be gone by the end of the year
Harlan Consider January 28, 2014 at 11:56 AM
I agree. Not a hope in hell of this making it.
abbie January 28, 2014 at 12:24 PM
Wow, sounds amazing, I can't wait to try it after or before going to the gym!!!!!!
Cathie Blackwell Havlin January 28, 2014 at 01:41 PM
I'm so happy there is finally a place for a truly healthy food. There's too much unhealthy fast food and not nearly enough like this! and up to $9 is not a lot, I spend over $5 on a cup of coffee at starbucks! Best of luck!!!
Ridgewood Mom January 28, 2014 at 02:54 PM
I look forward to giving them a try.
westwood kid January 28, 2014 at 03:19 PM
9 dollars for a drink? that will never make it i dont care how good it is or where in ridgewood it will be located..... people in the town dont go to the over priced businesses anymore u can tell this by all the empty store fronts around the strip, i think people need to start to do there home work and look into what works before spending all there money then failing and looking at everyone else as to why they failed in there business venture
Ridgewooder January 28, 2014 at 03:53 PM
I also give them to the end of the year maximum. Wa Lobster Pot...meh...end of March. I hope a Cheesecake Factory opens on that corner instead.
jp1 January 28, 2014 at 04:25 PM
Depends on what is in the drink after all people pay more than that for there martini.
Jason Giordano January 28, 2014 at 07:31 PM
So hard to eat out and healthy on the run these days. I did try today. I have to admit it was delicious. A good juice bar will definetly make you feel alive even after your first try. They have much lower priced options on the menu as well. Jeff and Amy were very fun to talk to and very informative. Will come again!
Lauren De Lade-Realmonte January 28, 2014 at 07:59 PM
I've been there twice and at 1st I was taken back by the price but when I asked what the process was to juice I realized how much hard work goes into the cold pressed juices not to mention organic products are pricy anywhere you go. If I go to a coffee shop I spend at least $5 on a coffee. At super juice nation I had an entire meal replacement for $9 in my eyes that's much better than A fast food chain. My suggestion would to b check it out for yourself and maKe your own opinion based on experience and I don't think ull b disappointed
Brian January 29, 2014 at 08:36 AM
I will never understand why these local businesses never get their website going before their opening. It costs little to get a website up and it is something you can do while waiting for build out and permitting. Yet almost everyone of these restaurants and stores starts the PR campaign without a functional website. // I just want to see a menu so I can decide if I want to try it this weekend. But there is no menu on the website. // As much as the local businesses complain about rent prices and village bureaucracy, they seem to shoot themselves in the foot every time by failing to do these basic things to drive business.
Harlan Consider January 29, 2014 at 10:17 AM
Most people who are into healthy living and healthy food/drink, do their healthy eating/drinking at home. It's not inexpensive to buy healthy produce, and can be very expensive to eat/drink healthy out. I can't help but think this is a very poorly thought-out business plan. Sort of like a group of healthy friends thinking among themselves what a great idea it would be to open our own place. Just because your small world revolves around healthy juices or vegan eating or basket weaving, it doesn't mean it can be parlayed into a business venture.
DD January 29, 2014 at 12:20 PM
Many people before these owners have opened successful juices businesses. To suggest that this a poorly thought-out business plan because most people who are into healthy living do their healthy eating/drinking at home is just nonsense, and ignores the facts.
TB January 29, 2014 at 07:35 PM
You're getting a ton of organic fresh fruits and vegetables (and other super foods) in a healthy, delicious drink. Imagine getting your kids to drink their veggies and actually enjoy them?! It's not for everyone, but those of us who really understand the health benefits and the process, won't have an issue with the cost. Best of luck and welcome to Ridgewood!!
Harlan Consider January 30, 2014 at 08:10 AM
Well I guess we will just have to wait and see then. Like I said, it won't make it one year. Sure, juice bars work in the right locations, but this one won't.
DD January 31, 2014 at 10:08 AM
Ah so now it's the location. Your analysis is humorous.
Harlan Consider January 31, 2014 at 10:56 AM
Yes, location. Juice bars thrive on the west coast, for instance. They also work all over the country, under certain conditions. These guys just come across as contestants on an episode of "The Apprentice". Ridgewood is definiteley not a year-round location where there's anywhere near the demand for this product. Because Ridgewood has a "sophisticated" population does not mean that they will make regular purchases of high-priced juice drinks on a regular basis. The overhead and lack of customers will be the killer. Look, I'm not denegrating what looks like well-intentioned people. My only point is based upon the hopeless chance of this business being profitable.


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