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‘Super’ Juice Bar Opens in Ridgewood

Super Juice Nation on Chestnut Street promises to 'quench your health.'

Jeff Wozniak, right opened Super Juice Nation this weekend.
Jeff Wozniak, right opened Super Juice Nation this weekend.

The mood is easy-going, with reggae playing and earthy colors splashed on the walls of the Chestnut Street store. But the owners are serious when it comes to nutrition.

Super Juice Nation, a new juice bar in Ridgewood, opened this weekend, offering a liquid menu of mostly organic fruits and vegetables promising to “quench your health.”

“Our goal is to create a place where you can come relax, unwind, charge up and leave here ready for the rest of your day,” said Jeff Wozniak, who opened the store with his wife, Paula and sister, Amy, a nutritionist.

The recipes, all blended on site, come from four years of experimenting at home, a passion Wozniak delved into after losing both his parents within a year to cancer and questioning the impact of processed foods on his family’s health.

“It makes you look around and ask, ‘What’s different?’” said Wozniak, of North Haledon.

Super Juice offers smoothies, homemade bottled juices and made-to-order cold pressed juices that extract the most nutritional bang for their buck, Wozniak said. Familiar vegetables are boosted by exotic “super foods” high in nutritional value, non-dairy proteins and natural sweeteners that make the juice taste a little less “healthy” than it is.

Because of the quality of the ingredients, the prices can be high, with some servings going as high as $9 and change. But Wozniak says once customers get used to getting their nutrition in high-calorie, high-nutrition liquid form, the beverages can replace a meal.

“It’s a process, it doesn’t happen overnight,” he said. “Once you get this knowledge you can’t ignore it.”

Solid food – maybe quinoa or avocado salads – will hit the menu later, he said.

Wozniak said he chose the location in Ridgewood, nearby gyms, yoga studios and other health-centric eateries, in hopes they’ll tap into a health conscious demographic in the village.

“We think this is a great place to launch the concept,” he said. “If it doesn’t work in Ridgewood, it wasn’t meant to be.”  

DD January 29, 2014 at 12:20 PM
Many people before these owners have opened successful juices businesses. To suggest that this a poorly thought-out business plan because most people who are into healthy living do their healthy eating/drinking at home is just nonsense, and ignores the facts.
TB January 29, 2014 at 07:35 PM
You're getting a ton of organic fresh fruits and vegetables (and other super foods) in a healthy, delicious drink. Imagine getting your kids to drink their veggies and actually enjoy them?! It's not for everyone, but those of us who really understand the health benefits and the process, won't have an issue with the cost. Best of luck and welcome to Ridgewood!!
Harlan Consider January 30, 2014 at 08:10 AM
Well I guess we will just have to wait and see then. Like I said, it won't make it one year. Sure, juice bars work in the right locations, but this one won't.
DD January 31, 2014 at 10:08 AM
Ah so now it's the location. Your analysis is humorous.
Harlan Consider January 31, 2014 at 10:56 AM
Yes, location. Juice bars thrive on the west coast, for instance. They also work all over the country, under certain conditions. These guys just come across as contestants on an episode of "The Apprentice". Ridgewood is definiteley not a year-round location where there's anywhere near the demand for this product. Because Ridgewood has a "sophisticated" population does not mean that they will make regular purchases of high-priced juice drinks on a regular basis. The overhead and lack of customers will be the killer. Look, I'm not denegrating what looks like well-intentioned people. My only point is based upon the hopeless chance of this business being profitable.

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