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Tough Economy Squeezes Ridgewood's World of Nuts

Long-time Franklin Avenue candy shop has closed, owner Debra DeSena said.

If you're looking to score some candy or nuts in the village, you're pretty much out of luck.

Just a few short months after , candy store  on Franklin Avenue has also gone out of business. 

Owner Debra Desena took over the two decades old candy shop in January with big plans to replace the old inventory with new products.

"Customer feedback was great, but the bigger products that I needed to take off, didn’t," she told Patch. "Squeezing through the spring, once summer came, business came to a screeching halt."

DeSena, also a realtor, said she extended hours throughout the summer and spent considerable time at the shop to galvanize consumer interest. But try as she might, the plan didn't pay off.

"Being my first retail business venture, the best business advice I got was knowing when to pull out," she said. "I guess the economy got the better of me."

Have a question or news tip? Contact editor James Kleimann at James.Kleimann@patch.com, or find us on Facebook and Twitter. For news straight to your inbox every morning, sign up for our daily newsletter.

Concerned resident August 27, 2012 at 10:56 AM
I realize it is a tough economy, however it shouldn't be the sole blame for everytime a store closes in RIdgewood or anywhere else. I have lived in this town for 11 years and that store sold expensive junk. What would entice me to go there instead of the grocery store for candy and nuts?? Store owners need to put effort into marketing and inventory and stop blaming "the economy" for not working hard enough to make your business work.
RdgwdGRock August 27, 2012 at 11:30 AM
did not know they were there
Mark Ruckhaus August 27, 2012 at 11:59 AM
The economy is squeezing everyone's nuts.
RdgwdGRock August 27, 2012 at 12:09 PM
the squirrel said "don't touch my nuts"
Andrew J August 27, 2012 at 02:03 PM
One of the best headlines I've seen on Patch so far...well played, James =)
Lisa Ertle August 27, 2012 at 03:25 PM
I heard a store that sells fireworks, cuban cigars and steroids is opening in its place, and it's going to be called "Lonnie's Nails."
Lisa Ertle August 27, 2012 at 03:35 PM
It may just be a very good location to ensure the longevity of niche markets. I heard other contenders for the spot were "Pico de Gallo Emporium" and "Hinge Mart." All good ideas and would be an asset to the community.
mimitodd August 27, 2012 at 04:12 PM
I remember some dark days shopping there for Webkinz!
Tony Damiano August 27, 2012 at 04:18 PM
How can you close a business without giving it at least 12 full months to see where your strengths lie? The calender year is like a retail roller coaster with summer being a slower time with everyone on vacation. August is one of the worst months of the year, preceded by January and February when the store was first occupied by the new owner. Extending hours during the summer??? Businesses cut hours in the summer because of the lack of traffic. It's hard to concieve a business, that hasn't been opened for a full year to even considering closing with holiday season right around the corner...and candy being a great seller at this time. If the business failed during holiday season then I could understand closing. The new owner didn't do much to promote the business. I didn't even know they were under new management and I'm pretty "up" on whats going on in the CBD. I appraoached them to join The Ridgewood Guild and never heard back from them. We certainly could have helped to promote them. Tony Damiano - Owner of Mango Jam, President of The Ridgewood Guild
Brian August 27, 2012 at 04:32 PM
I have to tell you, I walk by that store several nights a week on the way home from the train and I never noticed that it was new owners. I didn't get a single flyer, sample, note, sign, etc. that said to me "stop in and see what we got." Nothing about it inspired me to think it had fresh nuts and candy that I wanted to buy. It is always sad to see businesses not make it so I am sorry to hear but I am not sure the plan on this one.
Ridgewooder August 27, 2012 at 06:29 PM
They should open a Cheesecake Factory in that location.
Dan Johnson August 27, 2012 at 10:50 PM
That would be nutty. Cheesecake Factory wouldn't fit. I think a nail place or a bank would be better.
RdgwdGRock August 28, 2012 at 12:29 AM
tanning salon. the orange face tanning lady can be at the grand opening with her kids
Ridgewooder August 28, 2012 at 01:39 PM
Buy out everything between Dim Sum Dynasty and Sakura Bana.
Michael Sedon August 28, 2012 at 02:57 PM
That's one of the best headlines I've seen anywhere! Thanks for the report James.
Lisa Ertle August 28, 2012 at 04:28 PM
If you are going to sell chocolate and nuts, sell me with a front window that makes me long for Switzerland or makes me think about cacao...or something that has to do with chocolate. Make Fridays "Village Peanut Friday" and make those delicious candy peanuts like they do in Greenwich Village right in front of the store. The smell alone will attract customers. Karl Ehmer Butcher in Hillsdale has that hot dog stand in front. Great idea.
Paul August 28, 2012 at 10:35 PM
Hey Mayor, & Town Council, Please read Ridgewood Needlepoint Departs for Wyckoff. Maybe its time to Cut the rents before this area becomes a thing of the past.Everyone is being Lured out of this town by lower Rent prices & I don't blame them! So.....
Ron Verdicchio August 28, 2012 at 11:40 PM
The products in the store are excellent.
Lisa Ertle August 29, 2012 at 12:19 AM
Ron, what do you buy there?
AMAMOM August 29, 2012 at 01:33 AM
Really everyone? Like Bookends, Ridgewood Running Company and Fox's?? Oh sorry, no those are businesses that have recently EXPANDED in Ridgewood. Let's face it bad business plans don't work in ANY town regardless of the rent charged. I honestly thought that this store, and the video store that used to be next door, were fronts of some sort. Who shops for candy anymore, who runs in to grab a video after parking blocks away. A candy store just isn't relevant anymore, you have to offer something more...... something that people can't get at their local grocery store or at the mall.
Ron Verdicchio August 29, 2012 at 02:15 AM
Weisse wurst, skinless hot dogs, burgers. They also have sauerbraten and the like. Good quality! On Saturday there is usually a line for the hot dogs.
Ridgewooder August 29, 2012 at 02:47 AM
Skinless hotdogs are blasphemous.
Michael Kelley September 22, 2012 at 05:19 AM
Or Village Snertle Sundays. You can sell chocolate covered nuts in the shape of a Snertle. Love it.


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