Consumers Plan to Spend at Least as Much in 2012

New study finds two-thirds of respondents expect to spend same amount as 2011.

The percentage of consumers who plan to sustain or increase their holiday spending in 2012 when compared to 2011 is growing, according to a recent survey by the NPD Group. The survey saw increases in respondents who plan to spend “About The Same” or “More” and a decrease in those who plan to spend “Less”: Survey Response 2012 2011 “Plan to Spend More” 10% 9% “Plan to Spend about the Same” 67% 64% “Plan to Spend Less” 23% 27% An article in the Baltimore Sun quoted NPD’s chief industry analyst Marshal Cohen as seeing “a light at the end of the tunnel with more consumers telling us they plan to 'spend about the same' and less planning to 'spend less.'" While the survey results paint a somewhat rosy picture for retailers such as Target, Sears…

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